About Rado:
Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Bern, Switzerland.
The brand stands out for its pioneering use of materials like ceramics, sapphire crystal, and high-tech ceramics, which offer exceptional durability and a sleek aesthetic. Rado timepieces are celebrated for their minimalist design and timeless elegance, appealing to those who appreciate both technological advancements and classic Swiss watchmaking tradition.