West End Watch Co. Presidential (Ref. 03 5027 10) (36mm; Automatic)

This vintage West End Watch Co. Sowar Prima is a fine example from one of the brand’s most iconic and enduring lines. Known for their reliability across South Asia and the Middle East, the Sowar series earned a strong reputation among military personnel, explorers, and everyday wearers who valued rugged Swiss engineering.

This particular reference (Ref. 03 5027 10) features a beautifully aged silver sunburst dial paired with gold-tone hour markers and hands, offering a warm and timeless visual appeal. The distinctive gilt fluted bezel adds vintage charm and highlights the mid-century aesthetic. A robust Swiss 25-jewel automatic movement powers the watch, complete with a convenient day–date display at the 3 o’clock position.

The original signed screw-back stainless-steel case remains crisp, with clear engravings and water-resistant markings—an indication of both authenticity and careful upkeep. Paired with a fresh leather strap, this watch stands out as a tasteful vintage companion suitable for collectors and enthusiasts alike.

Key Features

• Vintage West End Watch Co. Sowar Prima
• Silver sunburst dial with gold-tone indices & hands
• Swiss automatic movement – 25 jewels
• Day–date window at 3 o’clock
• Gilt fluted bezel with attractive aging
• Original signed stainless-steel screw-back case
• Water-resistant caseback with sharp engravings
• Classic mid-century styling with elegant wrist presence

Specifications