A Quick Rundown of The Grand Prix Winners of This Year’s Cannes Lions Awards

The Cannes Lions Awards honours the extraordinary efforts in the creative and social spheres of ad filmmaking. The highest honour for the innumerable creative directors, art designers, and copywriters, working in countless advertising agencies, this award is a highly coveted one and winning it usually means a great bonus check, or sometimes, even a promotion! 

Winner of Film Craft:

"The Wish" For Penny, By Serviceplan (Munich, Germany): A work of true creative genius, this ad is much closer to the art of filmmaking than the crass consumer culture. It displays a filmmaker in utter command of his craft, crafting a story that is so delicate and nuanced that balances the delicate balance of art over sentimentality oh so well! 

Winner of Digital Craft:

"Backup Ukraine" By Virtue Worldwide (New York, NY): A simple idea: Ukrainians can capture a photographic or video shred of their lives. And Upload it to the cloud instantly! Therefore preserving their soul, their culture, and their essence forever. Wow, right? Powerful, Innovative, and Infinitely Creative – this one is an instant classic. 

The Most Entertaining one:

"Eat A Swede" For The Swedish Food Federation, By McCANN (Stockholm, Sweden): We won’t add anything on top of what Jury President, Mario Garrido, said about this one, “I was mesmerised, disturbed, entertained, amused and hungry all at the same time!”. 

Winner of Industry Craft:

"Hope Reef" For Mars Petcare, by AMV BBDO (London, UK): A breathtaking ad that shines in the raw craft of actually capturing these magical images. 

Best Design Winner:

"Portuguese (Re)Constitution" For Penguin Books, by FCB (Lisbon, Portugal): This year’s Grand Prix in Design shows the power of a simple idea — freedom, and the use of the most primitive medium to execute it — a pencil. The dedication of the art team oozes through every nook and cranny of this ad. 

Best Music Winner:

"This Is Not America Ft. Ibeyi" Resident Music Video By Doomsday Entertainment (Los Angeles), Sony Music Latin (Miami), USA:  Topical? Yes. Powerful? Very much so. Creative? Without a doubt yes! It is an extremely powerful statement on socio-economics and culture from an underserved community.