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Only a few decades ago Records were culturally synonymous with music. The 12” by 12” album art grew into its own and became an extension of the music itself. Records looked the part and sounded just right. All was well with the world.
The CD revolution put an end to that. CDs were smaller, convenient and apparently indestructible. CD players would play the tracks you wanted, repeat, shuffle and everyone was happy. There was talk about the Digital not sounding “authentic”. But convenience trumped authenticity for a while. And sadly the Record was reduced to a historical artifact.
But all wasn’t well with the digital world. Digital sound just wasn’t working for an increasing number of people who were seeking the authentic “full” sound of Analog. CDs turned to SACDs and DVDs in this pursuit – but it was hopeless.
Music, an integral part of human existence, had been reduced to a carry on convenience. Albums that had been put together and recorded beautifully were now being reduced to favorite tracks heard through cheap headphones and miniature speakers playing sound that would tire the listener easily.
People had begun yearning for an era where people heard music properly. When fans listened to complete albums as the artists intended on powerful stereos playing an authentic sound that was a joy to listen to all day long. An era when people discussed and debated music while they admired the album art and read liner notes. When your music collection held a pride of place on a shelf for all to see and browse. And they did. And Records were born anew.
Over the past decade the world has increasingly turned back to records. Old timers are increasingly re embracing the real sound of analog and, more excitingly, whole new generations have discovered its magic.
Musicians are now releasing their music on Records. Old and new companies are introducing new Turntables, Stereo Amplifiers and quality speakers by the day. Record pressing plants are running at capacity. The world is a joyful place again. Its been nothing short of a revolution.
The Revolver Club has led this revolution in India. Over the past three years we have worked hard to bring music back into peoples lives - Properly. We have been engaging with music aficionados to help them discover the joys of Records, Turntables and quality Stereos.
We provide a tightly curated library of records across genres as well as a range of thoughtfully assembled Stereos that provide a true listening experience for every budget.
Hail the record. Join the revolution.
The Revolver Club Team